Our Mission

Complex Analysis, Handled by AI.
Execution, Driven by People.

Our Vision

The Answer We're Chasing, User & Why

UserWhy — true to its name, we never stop asking about the user and the why.
'Buyers' ask 'why' they choose this product.
'Sellers' ask 'why' they need PreSelling.

We use technology to understand what users truly feel, and to become a partner genuinely invested in your success.

CEO MESSAGE

Founded on Experience,
Proven Through Execution.

I was a seller too, up all night planning products and picturing the customers who'd buy them. But my first app, built over six months on nothing but my own hunches, came back with a brutal verdict: zero sales. That's when it hit me. Markets are validated by cold data, not by how much you believe.

So I flipped the approach and followed real market signals instead. One month later, I'd launched a commerce platform and hit 200M KRW in monthly revenue.

Because I've lived both the failure and the success as a seller, I know the fear that keeps sellers up at night when they face the wall of going global. "What if someone who'd already made my mistakes could test the market for you first?" That one wish is why I built UserWhy.

Ten years at a major enterprise, a stint as a startup CTO, and years of AI research. I've poured 15 years of my career into this. UserWhy isn't just another automation tool. It's your partner for getting great K-products out into the world, faster and with less friction.

CEO Sihun Lee profile photo
Sihun Lee (Tom Lee)
CEO & Founder
10 years at Samsung SDS & Gmarket Master's in AI 200M KRW monthly revenue
Founding Journey
Failure Pivot 200M KRW monthly revenue PreSelling launch
Career Highlights
Samsung SDS (5 years)
Built Samsung Pay backend
Large-scale traffic & payment infrastructure
Gmarket (5 years)
Core order/payment domain
Built deep expertise in operational stability
CTO, luxury commerce startup
Designed and launched the platform from 0 to 1
Reached 200M KRW in monthly revenue
Education & Research
Master's, Sungkyunkwan University Graduate School
AI & Machine Learning
LNCS (Springer) paper
Lead author

UserWhy's Journey

2026
Jul Upcoming

Officially certified as a Venture Company

Moved into Keen Tower, Bundang

PreSelling Closed Beta launch

Jun

Filed PCT international patent

Established in-house R&D center
R&D Center

May

Secured 200M KRW guarantee from KOTEC

Filed additional IP applications
1 technology patent · 3 trademarks

Apr

PreSelling Closed Alpha launch
AI-powered product demand verification service

Mar

Incorporated UserWhy Co., Ltd.
UserWhy Co., Ltd. · Seongnam, Gyeonggi-do

Feb

Moved into Seongnam High-Tech Valley
Startup support housing

Jan

Certified as a Pre-Venture Company
Venture Business Certification Authority

2025
Dec

Patent filed
LLM-based no-code market viability verification method and system

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